Go ahead. Fail. Not just once or twice. Fail as many times as you must. Just make sure each failure takes you a step closer to your new-to-the-world innovation.
In the article Selling something NEW is hard: is iPod a case in point? we saw it could take extraordinary effort and time to "sell" an innovation. Let's not forget the extraordinary "process" it might take to come up with a value innovation in the first place. When questioned about his failed prototypes numbering a couple thousand, Thomas A. Edison explained that inventing the light bulb was a 2000-step process.
And that's just one of many reasons why organizations that treat employees in a fair manner RECOGNIZE and REWARD innovators.
In the article Selling something NEW is hard: is iPod a case in point? we saw it could take extraordinary effort and time to "sell" an innovation. Let's not forget the extraordinary "process" it might take to come up with a value innovation in the first place. When questioned about his failed prototypes numbering a couple thousand, Thomas A. Edison explained that inventing the light bulb was a 2000-step process.
And that's just one of many reasons why organizations that treat employees in a fair manner RECOGNIZE and REWARD innovators.