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Richard Branson's "planetary ambition" for capitalism

Richard Branson is calling for a more ethical way of doing business. Ethical capitalism. Or Capitalism 24902 as he has labeled it.
"Every single busines person has the responsibility for taking care of the people and planet that make up our global village, all 24,902 circumferential miles of it," he says in his new book.
The book Screw Business As Usual spotlights a few of the companies that already use his Capitalism 24902 principles:
  • Salesforce.com
  • GroFin by Shell
  • Kimberly-Clark
  • General Electric
  • Wal-Mart Stores
... a lot of evidence that "doing good really is good for business."

Comments

  1. Hi Pradeep, thanks for mentioning Screw Business as Usual on your site.

    Thanks from the Virgin Unite Team.

    ReplyDelete
    Replies
    1. Virgin Unite Team, you are doing great. I love your mission, especially "Business as a Force for Good" ... Best wishes!

      Delete

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