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Business-centric software discovery & design

Conventional software practice is optimized to produce quality software on time within budget – which is a good thing. The recurring bad news though is: Poor business outcomes from software-spend. Which is caused by poor business alignment and poor business integration. Which is due to a lack of business-centric discovery and design.

The oil drilling model brings business centricity to software practice by drawing from disciplines like strategy execution, oil discovery, and business design. It is a 3-step method to purposefully discover and design a software+process combination that packs the ability to generate targeted business outcomes. Using the model's output, which is a blended business architecture, the software team implements the software as they always do and the business team implements changes to business.

By adding the oil drilling model, your team turns their upcoming software project into a business outcomes driven business technology (BT) project.

A little plug! ... I introduced an efficiency-focused precursor of the oil drilling model in software projects that my previous employer Cognizant executed for several Global organizations. More recently, I have been engaged to present seminars on related topics at Volvo, at events by Nasscom (India's chamber of commerce for IT), and at engineering colleges and B schools. In 2008, I received Columbia Business School's Certificate in Business Excellence after completing two residential exec edu programs "Essentials of Management" and "Leading Strategic Growth & Change."

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