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Organizations need enterprise-grade user interfaces

In conventional user-centered design, the user interface (UI) is viewed as a medium for human-computer interaction, and so – the focus is on human factors and the goal pursued is usability. While usability is an important perspective, this approach is irrelevant for business application development because the UI of a business application is a business process.

PCD is a business process centric method to design the user interface of business applications. PCD requires you to view the application UI as business process and enables you to design it like you would a business process. The method helps:

  1. Design the business process in the application
  2. Distribute business activities across UI and system
  3. Optimize the screens and steps.

The resulting architecture is enterprise-grade and delivers improved business process and 20% to 30% higher process performance.

PCD is executed by a specially trained business analyst. Further details at screen-level are designed by conventional UX experts.

I created PCD and introduced it at Cognizant Technology Solutions in the early 2000s. PCD differentiated Cognizant in the marketplace and played a key role in the organization's fast growth. Further back in 1994-95, I learned the user-centric approach at University of California, Berkeley (Ext).

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