A company's original story can still be powerful

Nike has a marketing staffer whose ONLY job is to tell the original Nike story to all new employees.

Apple University, set up by Steve Jobs, inculcates employees into Apple’s business culture and educates them about its history.

IBM celebrates its past innovations and innovators.

Legendary companies celebrate their past successes as well as their alumni who made those successes possible. Turns out, these celebrations help make the organizations even more successful.

Unfortunately, many companies are too narrow-minded to use and benefit from this approach.