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Showing posts from June 22, 2014

Business-centric software discovery & design

Conventional software practice is optimized to produce quality software on time within budget – which is a good thing. The recurring bad news though is: Poor business outcomes from software-spend. Which is caused by poor business alignment and poor business integration. Which is due to a lack of business-centric discovery and design.

The oil drilling model brings business centricity to software practice by drawing from disciplines like strategy execution, oil discovery, and business design. It is a 3-step method to purposefully discover and design a software+process combination that packs the ability to generate targeted business outcomes. Using the model's output, which is a blended business architecture, the software team implements the software as they always do and the business team implements changes to business.

By adding the oil drilling model, your team turns their upcoming software project into a business outcomes driven business technology (BT) project.

A little plug! ...…

Organizations need enterprise-grade user interfaces

In conventional user-centered design, the user interface (UI) is viewed as a medium for human-computer interaction, and so – the focus is on human factors and the goal pursued is usability. While usability is an important perspective, this approach is irrelevant for business application development because the UI of a business application is a business process.

PCD is a business process centric method to design the user interface of business applications. PCD requires you to view the application UI as business process and enables you to design it like you would a business process. The method helps:

Design the business process in the applicationDistribute business activities across UI and systemOptimize the screens and steps.
The resulting architecture is enterprise-grade and delivers improved business process and 20% to 30% higher process performance.

PCD is executed by a specially trained business analyst. Further details at screen-level are designed by conventional UX experts.

I creat…

Effective digital communication: a brief checklist

Your message is effective if it accomplishes what you intend it to do. If you represent today's digital corporation, you need communications that:

Are designed for optimal delivery on multiple channelsGet attention (this is increasingly getting harder because digital channels are cheaper and therefore commonly used)Are relevant and personalized to audience needs, expectations, and preferencesIntegrate across all channels including the traditional such as direct mailAre continually improved based on analytics dataDeliver targeted business outcomes.
My focus in the past several years has been on Software Discovery & Design (for the business outcomes driven BT era) and so this list may be a surprise to you. The communications world has changed a lot since the time (80s/90s) I had a full-time career in communications. However, having been continually involved in developing communications for my business units, my employers, and my own startup, my observation is that some of the fun…