Replacing a failed strategy pulled Panasonic back from the brink

President Kazuhiro Tsuga did it, with Elon Musk as his lodestar (“We’ve to use some of Elon’s thinking,” he says).

The old strategy that produced a staggering loss of over $10 billion: Emphasis on Consumer Electronics.

The new strategy that has set the company on a path to profitability: Emphasis on B2B Automotive Electronics.

This story is a bit old and was published in Fortune, but a custom version of it might still work for some companies. At the least, it teaches strategy.

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