Shiva uses humor to differentiate himself from his opponent

Thanks to David Ogilvy and Al Ries. I can detect a talent for differentiation/positioning/persuasion.

I know about senate candidate Shiva Ayyadurai's academic and technical accomplishments, but it was his "talent to differentiate" that caught my attention.

Scott Adams would call it a "talent to use humor to persuade." His interview of Shiva is really good ... lots of ideas on a variety of topics ... watch ...

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