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Meet a customer need competitors don’t even see

Wharton professor Ian MacMillan, who took strategy classes for me at a Columbia Business School exec-ed program earlier this year, says …

“Companies should exploit an economic downturn by identifying and meeting emerging customer needs that competitors can’t — or don’t even see.”

If you are looking for such an emerging customer need, may I introduce to you Process-Centered Design (PCD)? For enterprises investing in applications, PCD delivers NEW value in terms of: (a) Business process improvements at application level and (b) 100% to 200% user productivity gains (with reengineered applications). More about PCD: aboutPCD.org.

Source: Harvard Business Review article “Change with Your Customers — and Win Big,” which Ian co-authored with Larry Selden.



First posted in WordPress on December 30, 2008

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