The company is Procter & Gamble. And one of the top reasons is Innovation.
CEO A. G. Lafley says, “Virtually every retailer we work with likes the fact that we lead innovation. It creates sales growth in existing categories. It creates new categoreis that are a source of sales and profit growth in the future.”
P&G’s innovation process must be good. Lafley goes on to say, “In our industry, only 15% to 20% of new products succeed. P&G’s success rate is a little over 50%.”
Source: BusinessWeek April 13, 2009
First posted in WordPress on April 13, 2009
CEO A. G. Lafley says, “Virtually every retailer we work with likes the fact that we lead innovation. It creates sales growth in existing categories. It creates new categoreis that are a source of sales and profit growth in the future.”
P&G’s innovation process must be good. Lafley goes on to say, “In our industry, only 15% to 20% of new products succeed. P&G’s success rate is a little over 50%.”
Source: BusinessWeek April 13, 2009
First posted in WordPress on April 13, 2009