"The attainment of wealth, position, honors, or the like" is how dictionary.com defines success. The definition demonstrates the area of focus of a lot of people and organizations — self.
Selfish, short-term, money-above-everything-else behaviors are therefore common. All of which typically ignore excellence. All of which might even hurt people other than self.
So, could we instead determine an individual's success based on the Value he or she delivered to people (and organizations) OTHER THAN self or immediate family? Could we ask "What positive, new value have you delivered to OTHERS?"
Sure, this requires a fundamental change in thought, attitudes, and behaviors. Which might make it a long-term initiative. But, could we start now?