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Does the shareware concept work in India?

Pierre Omidyar came up with the idea of auction on the Web and founded the hugely successful

Back during the company's early days, Pierre was aware of the shareware concept, in which engineers posted software on the Web and suggested that users send whatever they thought it worth.

Soon after he made his own such suggestion, envelopes stuffed with cash and checks arrived at his California home. And the amount kept getting bigger all the time!

Do you know of such business stories in India?


  1. I dont think Omidyar made much from his shareware attempts. See for example


    Even though I dont understand the intent of your question (are you suggesting that Indians wont send in money for something they like but Americans would?), I guess there are enough examples in India of people contributing or donating to good causes, for example to spiritual leaders and ashrams and churches and charities and so on, when they see the good work being done. As for business, I think the real problem is that business world has not made much available in this model to the public, otherwise I am quite sure the public would contribute to something they like using.

  2. Hi SKV:

    Adam Penenberg in his book "Viral Loop" describes Pierre's solicitation as a success, in pages 145-146. As an author, I might be biased in trusting the book more ... books typically go thru several rounds of reviews.

    As we know, India unfortunately has a history of software piracy ( ... it appears that people pay only for some 3 out of 10 software products in their PCs. So, if you are looking at creating/launching certain types of online artifacts/businesses, you want to be sure that you can EXPECT "gifts" from users like Pierre and a lot of others EXPECTED. Business examples would help.


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