Skip to main content

Turn uncertainty into opportunity

No, the book titled Uncertainty is not about economic uncertainty that is on everyone's mind today. Its about the uncertainty that typically accompanies your effort to create a product, movie, book, art – anything new.

Uncertainty, along with risk of loss and exposure to judgment, has the potential to hurt creative endeavors and sometimes the creators themselves. The book suggests that rather than fear or avoid these three factors, innovators should learn to leverage them because they are integral to actually improving your creative process. For example, filmmaker Erik Proulx had his wife as champion so his creative quest became theirs and "altered the uncertainty and judgment dynamic in a way that allowed him to take risks and create on a level that would have been impossible had he been locked in a battle for support."

Based on interviews with several contemporary innovators including Marie Forleo and Peter Wallace, author Jonathan Fields illustrates how they all converted the dreaded three factors into opportunities. He also draws from his own experience as an entrepreneur and creator.

The techniques recommended in the book are practical and productive – some of them have helped me in my own innovation efforts and there are others that I will use in my future efforts. Are there any recommendations that I would not want to try? Yes, and they are techniques listed under Attentional Training. When it comes to "training" my brain, I would instead stick with good old-fashioned physical exercise (book covers this too)!

Other books on innovation and management have covered these factors (risk, for example) for teams and organizations, but this book covers them at the individual level. Knowledge of the creative process at individual level is obviously important to businesses as well – therefore, besides innovators, corporate innovation leaders and training heads tasked with setting up an innovation culture or fostering creativity will also find this book helpful.

PS: This is the third book on innovation that I've been asked to review. The other two are: The Innovator's DNA and Simplifying Innovation. Hope you find these reviews helpful.


Popular posts from this blog

Business model intimacy

The Grameen Bank success story continues to be researched and written about. Other companies have tried to repeat the Bank's model. Is there a fundamental difference between the original innovation and the followers? In MIT Sloan Management Review (Summer 2009), Erik Simanis and Stuart Hart compare the original model with that of India-based Hindustan Unilever's model and point out a crucial difference.

Grameen Bank was a result of personal bond and shared vision between Nobel laureate Muhammad Yunus and Bangladeshi farmers/villagers. Yunus and the villagers spent quality time together as a community before the innovator launched the bank. While Grameen Bank became a profitable and scalable village bank, the authors say that Hindustan Unilever's project is "unlikely to grow into anything more than a new distribution channel." While Grameen Bank generated a "groundswell" of demand," Hindustan Unilver's entrepreneur turnov…

clinton/obama/media cabal to be exposed starting june14

A lot of people have surrendered themselves to be constantly duped by leftist media outlets.

The duped people now believe things that are entirely different from facts – as regards the obama/clinton/media cabal.

For the duped leftists, the coming Inspector General (IG) reports and follow-up actions (assuming they're both carried out unobstructed) will be a shock.

The shock will be so powerful, the duped leftists may react in insane and dangerous ways. (Well, they've already been behaving in such ways, but they've been doing so for a different set of reasons and largely unaware of facts.)

Broadly, the IG reports are going to be about treasonous/ unconstitutional/ illegal activities, power abuses, and obstructions for the purpose of:

1. Exonerating a criminal Hillary

2. Covering up the crimes of the Clinton folks

3. Attempts to block a presidential candidate

4. Attempts at a coup against a constitutionally elected president

5. Obstruction of presidential duties

6. Public deception…

Elon's April 1 tweets: part of an emerging leadership style?

First his tweets and then my comments ...

Tesla Goes Bankrupt
Palo Alto, California, April 1, 2018 -- Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can't believe it. — Elon Musk (@elonmusk) April 1, 2018
There are many chapters of bankruptcy and, as critics so rightly pointed out, Tesla has them *all*, including Chapter 14 and a half (the worst one). — Elon Musk (@elonmusk) April 1, 2018
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.

This is not a forward-looking statement, because, obviously, what's the point?

Happy New Month! — Elon Musk (@elonmusk) April 1, 2018
Almost all commenters appear to love Elon's April 1 tweets. But one person commented "CEOs of public companies shouldn't be putting out tw…