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What outcomes-driven is, What it is not

When I mention the oil-drilling model, one of the questions people frequently ask is, What do you really mean by business outcomes?

Business outcomes are targeted objectives in three areas:
  • Business process performance
  • Customer value (or another stakeholder value)
  • Corporate impact (financially or strategically).

So ...
  • Business outcomes in the context of the oil-drilling model is not about meeting project deadlines or conventional SLAs
  • Outcomes focus is not a blind pursuit of profit at all costs, although "improved profits" can be a targeted outcome
  • Outcomes focus is not about the traditional way of listing benefits to justify software spend.

Talk to me if you want to know how to define targeted business outcomes for your software project. You 'll find my contact in my profile on the right.


  1. Thanks Pradeep, this is a great innovative thought process. Gone are the days of investing heavily in the application landscape (the late 90s and the first decade of 2k saw a rise in applications. I can clearly understand there is a need to go back and question the AS-IS model to make sure funds do not flow to unknown zones. I am all the way curious to know how to take this message to end Clients. This is since, having invested billions & millions in setting up the processes, software & relative technology, hardware, etc - will there be any reluctance for a radical change and if so, how to break the traditional mind-set. Please suggest. Thanks, Mukund.

  2. While resistance is always experienced, CHANGE still happens if it delivers new value. Remember the way customers were pleasantly surprised when they saw our business process centric approach to application UI design? There is no human progress without CHANGE. As you know, we have seen many s/w dev models since the first Waterfall model. Each new model was an advancement over the prev one in some ways.

    The goal we pursued was "Quality s/w on time within budget." We've become strong in achieving that goal. However, having seen thousands of business applications "wasted" because of poor alignment with business needs, Forrester CEO George Colony is championing a move to a "BT" age, where organizations will ensure business alignment BEFORE investing in implementation. The oil-drilling model is a method to achieve this new goal that software teams and organizations are expected to pursue going forward.

    Conventional SDLC is actually a technical implementation method and we do no change it. Instead, the oil-drilling model provides additional Business consulting steps to ensure you pack targeted business needs into an architecture that blends software and business change. So investments already made in s/w process are protected (and what has been missing in the IT era has been added).


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