What outcomes-driven is, What it is not

When I mention the oil-drilling model, one of the questions people frequently ask is, What do you really mean by business outcomes?

Business outcomes are targeted objectives in three areas:
  • Business process performance
  • Customer value (or another stakeholder value)
  • Corporate impact (financially or strategically).

So ...
  • Business outcomes in the context of the oil-drilling model is not about meeting project deadlines or conventional SLAs
  • Outcomes focus is not a blind pursuit of profit at all costs, although "improved profits" can be a targeted outcome
  • Outcomes focus is not about the traditional way of listing benefits to justify software spend.

Talk to me if you want to know how to define targeted business outcomes for your software project. You 'll find my contact in my profile on the right.