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Strategy: keeping focus while widening product range

Two examples ...

1. Carlos Ghosn wants to move Nissan from good to great. His STRATEGY: “mobility for all.” By that he means, being present in every market in the world and in every segment in every market. So, the Nissan alliance produces 110 different models in 170 different markets.

2. Jonathan Goldberg wants BBL Commodities Value Fund to keep an eye on short-term opportunities as well as on the horizon. His STRATEGY: Trade oil “across the barrel” — refined products as well as crude itself.

We have to wait for their financial results to see how well their strategy is working. In the meantime, I love their compelling mottos expressed in just 3 words and yet covering both focus and range! Take another look.

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