“Wow!” is what sells, says Todd Bradley, whose PC division brings in $42 billion annually.
How does Todd achieve Wow? Through innovation.
And how does Todd strike a balance between innovation and price?
He uses a metric called “R&D productivity.” It measures R&D spending as a percentage of gross margin for each product line.
For example, a standard desktop computer with low margins may get one or two innovative features, while a high-end laptop with fat margins would get substantially more. (BusinessWeek December 22, 2008.)
Nicely done, Todd!
First posted in WordPress on December 29, 2008
How does Todd achieve Wow? Through innovation.
And how does Todd strike a balance between innovation and price?
He uses a metric called “R&D productivity.” It measures R&D spending as a percentage of gross margin for each product line.
For example, a standard desktop computer with low margins may get one or two innovative features, while a high-end laptop with fat margins would get substantially more. (BusinessWeek December 22, 2008.)
Nicely done, Todd!
First posted in WordPress on December 29, 2008