Make no mistake. Conventional User-Centered Design (UCD) makes a lot of sense while designing things meant for CONSUMERS. Examples of such things are: most websites, mobile phones, most everyday products. They are “bought” by and used by individuals — at their own discretion. So, understanding and designing for human use is the primary design goal.
A business application, on the other hand, is systematically used in a business process and is bought by and used by an ENTERPRISE. So, meeting business objectives such as process excellence and productivity is the primary goal.
PCD is the approach that focuses a software team’s efforts on achieving this primary goal.
So, while planning your next project, the first question to ask really is “Am I developing a business application or a “product” meant for consumers/individuals?”
First posted in WordPress on January 15, 2009
A business application, on the other hand, is systematically used in a business process and is bought by and used by an ENTERPRISE. So, meeting business objectives such as process excellence and productivity is the primary goal.
PCD is the approach that focuses a software team’s efforts on achieving this primary goal.
So, while planning your next project, the first question to ask really is “Am I developing a business application or a “product” meant for consumers/individuals?”
First posted in WordPress on January 15, 2009