Turning the simple/humble into something big

What’s brilliant about innovation is it can turn a simple/humble thing into something of high value.

Take Corning, for example. The 157 year old company continues to turn something as ordinary as sand into big products. And Corning is the world leader in specialty glass and ceramics.

Take Process-Centered Design (PCD), for example. PCD takes the humble software user interface and turns it into a creator of new value for the enterprise — at the business process level.

First posted in WordPress on January 6, 2009