FROM innovation-driven change TO business results

Recall cases of innovation driving change. Most examples involve a company introducing a new product, which creates change at the customer end.

How about a company's innovation requiring the company itself to change? Typically this happens when employees come up with process innovations.

How does an innovation-driven change create business results for the company? Do you have some examples to share? For my personal case, please read Article 1 and Article 2.