With BT, car-maker's software spin-off can be just as innovative as the parent

The parent car-maker has many world-leading innovations. But, can its software spin-off be just as innovative?

About 30 folks at the software firm including developers, testers, business analysts, and project managers attended my seminar "Innovation & Business Technology" on August 9, 2011.

Through personal cases, I showed them how they too can be innovative. More importantly, I also showed them how they could use the exclusive innovate/integrate step in BT practice to put an end to the terrible common practice of paving the cowpath and instead substantially improve their parent's business.