Forrester Research has slightly redefined BT (business technology), but they continue to champion the move from IT to BT for one basic purpose: business success. A research they conducted shows that companies that moved to BT have positioned themselves well for success. Read more: http://www.zdnet.com/article/business-technology-focused-companies-win-in-the-age-of-the-customer/
The oil-drilling model for discovery-and-design that I created helps actualize the purpose of BT as regards software/digital technology. More about the method: http://www.prescouter.com/2013/08/software-practice-for-the-business-technology-age-lessons-from-oil-drilling/
The oil-drilling model for discovery-and-design that I created helps actualize the purpose of BT as regards software/digital technology. More about the method: http://www.prescouter.com/2013/08/software-practice-for-the-business-technology-age-lessons-from-oil-drilling/